Controlling Hover Ad Appearance Through Cookies

August 19, 2008 in Advanced DHTML Popup | Please leave a comment

Controlling Hover Ad Appearance Through Cookies

Using DHTML hover ads is an excellent way of highlighting important information to the visitors who utilize your website. Depending on your approach, however, you may want your unblockable popup to behave differently. Some sites want ads that pop up and present themselves every single time a site is visited. Other sites are best served by once-only per session unblockable popups. Yet others still are most successful when they occur only once per certain amount of time, or per certain number of visitors (known as probability popups).

Each of these approaches to hover ads requires slightly different programming from a technical standpoint. Depending on how you set the cookies to interact with the visitors to your site, you can have complete control over the behavior, appearance, and frequency of hover ads. Advanced DHTML Popup provides you the tools you need to easily have control of all elements of your popup hover ad. Each type of appearance set up is slightly different, though, and each warrants a closer look to help you decide what is right for your site.

Once only hover ads

This type of hover ad setup allows you to set a cookie in such a way that the hover ad will appear just once per each session a certain web browser has on your site. This means that as the consumer clicks through your site, the once-only popup will appear the first time they visit the page to which it is attached. However, if that person revisits the same page within the same session, it will not appear again. It will not reappear until they start a new browsing session, which means they close their browser and open it again before revisiting the page.

Hover ads on a timed basis

This selection allows you to present your unblockable popup to the consumer only once over a certain amount of time. Advanced DHTML Popup allows you to have precise control of how often each visitor will see your popup. To do this, the software creates a cookie that communicates between the browser and your site. So if you only want each user to see your hover ad every other day, the cookie will last two days before a fresh cookie is established and your hover ad is then seen again.

Probability Control

This third choice is to use frequency to control your unblockable popup. This allows you to establish the probability of a user seeing your hover ad. For example, if you want one fifth of your site visitors to see your hover ad, then Advanced DHTML Popup lets you set your probability to 20%, and one in five site visits will cause the popup to appear.

Complex popup versatility

These are the three most straightforward approaches to popup frequency control through cookies. But Advanced DHTML Popup is, after all, advanced, which offers you very specialized control of your hover ads. For example, if you want a hover ad to appear after a certain amount of time, regardless of which page on your site the user is viewing, the software allows you to do so.

Ultimately, the possibilities for hover ad frequency and performance are as diverse as your own desires for how to best appeal to your website’s audience. With Advanced DHTML Popup’s hover ad preferences, you can tailor your unblockable popup to your exact preference.

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