Footer Ads are the new breed of popup which are taking the internet marketing world by storm. The popularity of this type of popup over the traditional is ten-fold and in this article we will explain a little bit about why.
Pop-ups have been here a while now and are normally associated with annoying unwanted guests which normally result in deterring a visitor from the website rather than enticing them into viewing further. So you may be asking what’s different about the footer ads or any DHTML based ads? For a start they are discreet and un-blockable by popup blockers.
These small and unobtrusive footer ads are placed over the top of the web pages of a site and popup at the bottom of the page or in the footer of the web browser. They can be shown immediately on page load, delayed entry or when the mouse clicks or moves over links or elements located on the web page.
The footer ad popup contents are contained in a DHTML layer the full width of the browser window, but covering less than 10% in height of the web page and located at the bottom of the browser window. This leaves the main contents visible to the visitor and thus is not as annoying as traditional pop-ups. Also the footer ad is a DHTML layer, so the popup will remain at the bottom of the web browser upon page scroll. That means the visitor can freely scroll through the webpage contents and at the same time have the pop-up information discreetly presented to them up until they wish to close it, which will then reveal the webpage in full.
One of the more powerful pros of using DHTML for footer ads is that it is layered above the main web contents which make the footer ad immune to web browser detection and so, unblockable to popup blockers.
Among the many uses for this type of medium, footer ads are now becoming the preferred method of presenting the sign-up form for email opt-in lists, as you can see in this demo, and footer ads like this one have actually been proven to increase signups, as the urge to close any other medium blocking the main contents has been eliminated, giving the visitors more time to read and digest the information being presented before him.
Footer ads can also a great way of presenting information on every page of your web site fast, and without having to change or disrupt the existing contents or code, in fact only two-three lines of code are needed to be added to the existing pages, and from there on, any changes are made directly to the popup file itself – making updates and changes to the popup contents easy and transparent to the website.
Digital Flow Software has been at the forefront of the DHTML pop-up delivery medium for quite some time now, so it was a natural shift to add to its popup creation tool, Advanced DHTML Popup footer ads in the form of a plugin.
By adding footer ads to its main product, Advanced DHTML Popup has now become one of the best tools on the market to easily create pop ups.
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