Advanced DHTML Popup is built on the idea of combining ease of use, customization and extensibility, thus providing for those wishing to rapidly create a unique and personalised DHTML Popup on their site, and those advanced users who wish to exploit the full power of the technology through scripting techniques. In the former case, a novice may quite easily have a Popup up and running within minutes. In the latter case, the limits are still being explored, with user-defined additional scripting easily included to achieve and manipulate complex effects and objects.